When many people think of news, they picture black-and-white journalism in a newspaper or the nightly recap on television. However, news can also refer to company updates shared through email and on a website. Corporate news can serve a number of purposes, including boosting employee morale and promoting brand awareness. Some companies may even create their own news to distribute, such as when they announce a new line of products or an expansion to another location.
Some people are concerned that when a media outlet is owned by a corporation, the truth takes a backseat to profits. For example, if one of the company’s oil tankers ran aground and started leaking oil in the water, the newspaper might report that the disaster was caused by human error or poor maintenance. While this would have a direct financial impact on the corporation, it could also have a negative effect on the company’s reputation.
This type of situation has led to many people being skeptical of news reporting. To help combat this, some owners of media outlets are trying to preserve the immediacy and unique character of local news by recruiting ordinary citizens to contribute pictures and video clips to their websites. However, this has yet to fully replace the need for professional journalists, who are typically paid more than ordinary citizens and can provide a greater level of accuracy and detail. Additionally, a well-trained journalist can avoid appearing biased by sticking to verified facts and using plain language instead of jargon and technical terms.