When a major news event happens, it can be a heart-wrenching moment for both the journalists at the scene and their viewers back in the studio. When a terrorist attack happens in Paris or an earthquake hits Indonesia, viewers at home want to see the story unfold live.
As a result, digital news publishers are constantly tinkering with new video tools that make it easier to go live and cover breaking stories. These tools include portable cameras, lightweight mobile devices, and streaming technologies running on telecom data networks.
Live news can also be broadcast directly from a studio using satellite transmission systems. These can provide high-quality images to TV channels, but they are typically confined to the limits of available infrastructure. The resulting video may be encoded, compressed, and sent over the internet for live streaming or broadcast over traditional terrestrial channels.
A news publisher can also publish instant, real-time information snippets with a live blog. This makes it easy for journalists to keep up with rapidly developing stories and provides readers with the most current, accurate information. Additionally, frequent updates help rank news higher in Google search results and can keep visitors engaged longer, improving SEO.
Regardless of the live content you produce, your goal is to get the word out and inform your audience as quickly and accurately as possible. Whether you’re in a newsroom or out in the field, time is of the essence and fiddling with complicated settings isn’t an option. Omnistream, designed specifically for news professionals, takes the guesswork out of live streaming by enabling you to focus on your story and your viewers.