Corporate news is company news that is created and distributed by the company for its employees, shareholders, and other stakeholders. It can be published in print, radio, television, or online. Unlike journalism, which strives to be objective and unbiased, corporate media is influenced by economic and political interests and philosophies.
As such, it is sometimes referred to as “the enemy of the people.” A common concern is that when media outlets are owned by corporations, they will not continue to report truthfully. This is because the highest priority of any corporation is to maximize profits on behalf of its shareholders, and the goal of a media outlet may not necessarily be to report on current events but rather to sell products to its audience.
A key challenge of modern media is that it can be expensive to operate a newspaper, TV station, or radio station. As such, they rely on subscribers and advertisers for revenue. As these revenues decline, many media companies struggle to keep their doors open and have been subject to corporate buyouts. The organization Fairness and Accuracy in Reporting has documented how large U.S. media outlets have uncritically supported the war in Iraq and downplayed citizen opposition.
Consequently, not every development within a business deserves a press release. However, product launches, service updates, and major milestones like M&As are a good fit for a press release. These types of news show your audience that you are constantly working to improve your service, which makes your brand trustworthy and reliable. Industry awards, certifications, and features in prestigious publications are also great company news to share with the public.