Google’s top stories is a result format that appears in SERPs when users enter a search query related to recent events. It consists of a carousel that highlights news articles that Google selects based on relevance and authority. It’s a very visible feature that can be a great source of organic traffic. Typically, the content that arrives in the top stories results comes from editorial-type websites but blogs and other types of websites can also appear on it. The main factor that influences ranking is the user experience – a smooth, well-structured site that answers users’ questions and meets their expectations is most favoured by Google.
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